How dynamic availability can help travel 

Unpredictable is the new normal: how dynamic availability can help travel 

Seismic changes and challenges are spurring the travel industry, rather uncharacteristically some might say, to embrace new ideas. One paradigm-busting concept is dynamic availability.

It’s actually several elements that work together to enable the sector to be more responsive and adaptable to the vicissitudes of global travel today.

Airlines, hotels and other providers are increasingly investing in technologies that among other things allow instant adjustments to inventory, dynamic pricing strategies, and mobile integration.

Dynamic availability is where artificial intelligence (AI) and machine learning (ML), Global Distribution Systems (GDS) platforms and flexible booking options meet.

The above enables providers, from the biggest airline to the smallest tour guide, to adapt swiftly to changing conditions.

Dynamic availability incorporates:

Real-time inventory updates.

This ensures customers have the latest, most accurate information on flight availability, rooms and other services.

Dynamic pricing.

Instead of relying on fixed pricing models, algorithms consider real-time variables – demand spikes, booking patterns, even hurricanes and public holidays. It allows travel providers to be more responsive – and, not unimportant, optimise revenues while offering competitive rates.

Integrated AI and ML.

This plays a crucial role in dynamic availability. These technologies analyse vast amounts of data such as trends and customer preferences. They predict and make recommendations that enable travel providers to make dynamic adjustments in line with demand, emerging trends and other factors.

GDS collaboration.

Integration with GDS platforms streamlines communication of real-time inventory and pricing to agents and online travel agencies across the globe. Collaborating with GDS enhances visibility of offerings and gives providers an infinitely wider reach in the market.

Mobile/app integration.

Mobile devices play a big part in most customers’ lives today. The industry is focusing on delivering dynamic availability through apps and mobile platforms. Travellers receive instant updates, exclusive offers and personalised recommendations, for a more customer-centric experience.

Flexible booking options.

Many travel providers are introducing more flexible booking policies, making it easier for their customers to modify or cancel.

In summary, dynamic availability represents a paradigm shift that should make the travel industry more responsive and customer-friendly.

Journey Mentor products incorporate dynamic availability, for agents, for airlines, for other travel professionals – for a competitive edge.