Global Distribution Systems (GDS) are the backbone of the travel industry, connecting travel agents with a vast network of suppliers to make bookings quickly and easily. Well, that’s the theory!
You don’t have to go far to find someone with an axe to grind. Meaning that they are built on legacy software, outdated and challenging to use.
One of the primary criticisms of GDS is that their foundations rest on relatively ancient technology. Many GDS platforms do have roots going back several decades, and critics argue the architecture is not as agile and adaptable as modern systems. This lack of flexibility can impede the seamless integration of new features and technologies, potentially stopping the systems from keeping pace with the dynamic needs of the travel industry.
Additionally, critics say GDS user interfaces aren’t as intuitive as those in more recent applications. As a result, travel agents can face a steeper learning curve when they train due to the complex interfaces and an abundance of codes and commands. This difficulty in using GDS platforms deters some from fully embracing the potential efficiencies these systems can offer.
However, it’s only fair to note that GDS providers haven’t ignored these criticisms. Many have invested significantly in modernising their systems, introducing more user-friendly interfaces and incorporating more advanced features. Efforts to enhance the user experience and improve system responsiveness have been ongoing. The major GDS providers know they need to stay competitive in an era of rapidly advancing technology.
While it’s true some GDS systems still rely on legacy elements, the travel industry is seeing a shift towards more agile and user-friendly solutions. The evolution of these systems reflects a commitment from GDS providers to address the criticisms and ensure that their platforms remain relevant and efficient in the ever-changing landscape of travel technology.
For instance, many are adapting to incorporate new distribution capability (NDC) which has provided agents and bookers with information direct from airlines. While it is encouraging to see progress, it is limited and patchy.
Rather than wait for the travel industry to catch up, at Journey Mentor we decided to develop our own solutions to the problems we saw in the travel ecosystem. As seasoned travel industry experts we knew there was a demand for new tools.
For instance, Trip Mentor addresses the GDS/NDC strife by leveraging the strengths of GDSs while also simplifying the agency’s operations. It does this by supplementing valuable content across multiple channels into a single platform; This content encompasses GDS, NDC, Low-Cost Carrier (LCC), Agency’s own local content, hotel content, and other travel verticals (Cruise, Tour, Car, Event, etc.).
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